Trade Activator
Field intelligence for retail marketing, live at head office — Android, iOS, and a dashboard that actually gets opened.
A nationwide retail activation programme was being managed through a merchandising system — close enough to work, not built for the job.
Field reps had no structured way to capture activation-specific data;
head office had no live view of where activations were happening,
who was performing, or whether stores were honouring agreements.
A hybrid mobile app built on Ionic with offline-first data capture
and GPS-verified store visits via the Google Maps API.
Field reps log competitor pricing, shelf photos, and engagement metrics from the store floor — synced to a Laravel back-end the moment a connection is available.
Head office gets a live ops dashboard. No more end-of-week reports.
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